80% of Americans lack the cognitive skills to understand that a third party exists. The Media will not present a third party to them even when it exists. The algorithms will not show the 80% whatever scraps of a movement remains.
The keepers of the algorithm via “free” apps, extort third party activists with offers to “promote” content in an attempt to bleed them, so they cannot build to a significant level to ever seriously threaten the duopoly.
America, it costs a billion dollars to run as an independent for POTUS. Unless you fix that the whole discussion is moot.